Market Access & Public Affairs

Operating in the health care market
Social and political factors now affect virtually all key decisions of a company in the field of medicine. Ever scarcer resources and cost-cutting in the health care market will continue to have a considerable impact.

Communicating in a convincing and appropriate way
As good market access strategies are becoming increasingly important, the role of medical communication will be to increasingly convey mutual interests and opinions in a compelling way. A successful moderation of the opinion-forming process is becoming the key to success.

In the field of market access & public affairs GCI Health offers:

  • Contacts with opinion leaders, ministries, political institutions, associations and health insurance funds
  • Moderating the debate on the availability of therapy
  • Communications on the topic of patient access to therapy
  • Public opinion on the availability of medical innovations in Germany
  • Market entry strategies for international enterprises